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Tsurumi America appoints Elsa Bueno as new marketing manager

Tsurumi America appoints Elsa Bueno as new marketing manager

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  • Elsa will lead marketing efforts to increase brand awareness, structure branding practices, and create a consistent company image throughout Tsurumi America.
  • She brings broad experience in brand management, digital and print content creation, plus social media strategy and growth.

 

Elsa Bueno has joined Tsurumi America as the new marketing manager for North America. Elsa brings over 15 years of experience in various industries to the company and a passion for building effective relationships with diverse audiences. She will oversee Tsurumi’s branding strategy to grow the company’s presence in key segments.

“When I first interviewed with Tsurumi, I was immediately greeted with positive energy and a warm welcome”, Elsa said. “One thing that stuck out to me was the willingness Tsurumi has to keep growing and embrace fresh ideas. The ‘that’s the way we’ve always done it’ sentiment was nowhere to be heard.”

Throughout her marketing career, Elsa has provided best practices regarding digital asset management, social media management, and branding standards. She said she believes in “seeking new approaches and initiatives to expand brand awareness.”

“I plan to be ahead of industry trends and manage new projects and campaigns accordingly,” Elsa said. “I believe Tsurumi has the reputation, quality products, and market share that will enable us to become trailblazers when it comes to out-of-the-box marketing initiatives.”

Glenn Wieczorek, Tsurumi America’s managing director, said Elsa brings valuable marketing experience that will take Tsurumi’s branding efforts to a new level in a time of rapid business growth and changing customer expectations.

“We are excited to welcome Elsa to the Tsurumi America team and her appointment will be key to our continued growth,” Wieczorek said. “Elsa’s previous work accomplishments will help bolster our expansion into crucial markets in coming years.”

Elsa holds a bachelor’s degree in marketing from DePaul University in Chicago. She also has an MBA with a management concentration from National Louis University Chicago.

 

 

About Tsurumi

Tsurumi (America), Inc., a division of Tsurumi Manufacturing, was founded in 1979. Headquartered in Glendale Heights, Illinois, Tsurumi (America), Inc. has bases in Quebec, Canada; El Paso, Texas; and Salt Lake City. Globally, Tsurumi is active in 45 countries and has been an innovator in the pump industry since 1924. Tsurumi (America) is a provider of leading pumping technology in construction, civil engineering, mining, industrial wastewater, domestic wastewater, sewage treatment, flood control, and scenery creation fields. All Tsurumi products are backed by independent, third-party verification. Beyond leading pump technology, Tsurumi (America) is recognized for its robust distribution network and one of the largest on-hand inventories in North America.