On March 3rd, fifty years ago, Renzo Pagliero officially began his journey at Multitel. A few months later, in May, he graduated. And on July 3rd, he got married. “I’m connected to these two numbers: 3 and 50,” he says today, with the sobriety that has always set him apart. Numbers that, placed side by side, tell far more than an anniversary — they tell a life.
Renzo Pagliero did not “join” Multitel the way one joins any company. For him, Multitel had always been home: as a child he would go there with his father and brother, breathing in that atmosphere of workshop and ideas that, for generations, has brought work and family together. And yet the official beginning — the one “as an employee” — is a moment he remembers clearly, almost like a photograph.
“I started a couple of months before graduating, partly because I was preparing my thesis within the company,” he recalls. His first role was in the technical office, in a time that now feels very distant: “There wasn’t a single computer. We worked on paper sheets, drafting tables, and calculators. I had a small desk in a corner.” Then a simple, concrete memory that says a lot: his first salary, 250,000 lire per month. A symbol of independence, but also of belonging.
From a dream of journalism to a choice that made his father smile
As a teenager, he admits, he had imagined a different future. “In my first years of high school, I had something else in mind… becoming a journalist.” But spending more and more time in the company led him to understand that his path was there. And there is one moment he still remembers vividly: “The day, in my second or third year of high school, when I told my father I wanted to enroll in engineering. I remember his smile — he understood that it was a choice made with the company in mind.”
That image — a smile that says everything without words — captures the nature of his bond with Multitel: rooted in family, yet quickly transformed into responsibility and profession.
Ten years in engineering, then export: when Multitel looked beyond borders
For the first ten years, Renzo worked closely with his uncle, the company’s machine designer. He was involved in design, certifications, and testing: from safety to road circulation, at a time when cranes — then the core business — required specific technical expertise and official sign-offs.
Then came a double turning point: on one side, the company’s strategic decision to focus on aerial work platforms, gradually leaving the crane sector; on the other, Renzo’s natural shift toward the commercial and export side, supported by his knowledge of foreign languages. “It was the early 1980s, and it became clear that Italy alone would not allow us to develop further. We had to look abroad.”
Thus began the search for and development of relationships with the first dealers, particularly in Belgium and France. And when the French subsidiary was established in 1989, Renzo dedicated himself entirely to export and to leading the new entity: “Because of all the initial challenges that, as always, come with something new. Perhaps even more than today.”
The choices that changed a company’s story: aluminium and “his” MX range
When asked what he is most proud of, Renzo does not place himself at the center. With honesty, he positions himself “in a less important role compared to my uncle” regarding one of the most decisive technical choices in Multitel’s history: the use of aluminium in the booms. “It was a decision that changed the company’s history, opening horizons that had previously been unimaginable.”
Yet a more personal chapter emerges more strongly: after his uncle’s passing, Renzo carried forward his legacy — “at his request, because he had expressly told me that I should take his place” – and led the introduction of articulated machines into the range. It is a part of the company’s identity he feels deeply connected to: “The famous MX range… I consider it somewhat my own child.”
Here, the engineer and the entrepreneur merge: close involvement in design, careful selection of components, and relentless work on solutions to achieve “a price-quality ratio the market could truly appreciate.” Practicality above all.
The two values that never changed: work and family
If there is a thread running through his story, it is this: for Renzo Pagliero, work has never been separate from life. It has always stood alongside family. “Two great values have inspired my life: one is work, the other is family. Even today, they remain fundamental to me.”
In 2026, the anniversaries align almost symbolically: 50 years of work, 50 years since graduation, and in July, 50 years of marriage. And here Renzo shares a sentence that alone carries the weight of a full narrative: “Being supported and understood by an extraordinary woman allowed me to dedicate myself to work far more than I otherwise could have.”
That woman si Tiziana. And this is no detail: in his vision of business, beside a good entrepreneur there is always someone who makes balance possible.
Today, another satisfaction arrives: sharing the company’s leadership with his children. “Having Fabio and Anna with me is a source of pride.” And once again, the echo of his father’s smile returns — what he once experienced as a son, he now relives as a parent.
“MiM”: three letters that mean belonging
To those joining Multitel today, Renzo would say to look at the company’s identity. “It can be summed up in three simple letters: MiM. Our uniqueness. Our sense of belonging.”
But belonging comes with honesty about the role. He remembers when Fabio and Anna decided to join, and how he presented “both the positive and the less positive aspects of being an entrepreneur.” He does not sugarcoat it: “You must have the ability to make sacrifices.” And again, the theme of not being alone returns: “I always had Tiziana by my side.”
The strength of the team and care for people
Renzo does not believe in the “one-man command.” He states it clearly: “In the last thirty years, it is no longer the time of the lone leader. You get nowhere that way.”
For him, the company thrives through teamwork: “From managers to those performing the most humble tasks.” And with quiet pride, he highlights a quality widely recognized externally: “Everyone acknowledges that we have always been a company attentive to our employees… today we invest with conviction in welfare and the well-being of our people.”
Family continuity, the grandfather, and the company’s DNA
Among the aspects he is most proud of, one answer stands out: “That the company has always remained in the hands of the family.” A value he attributes also to his grandfather’s teachings, alongside those of his father and uncle. A bond that goes far back: “My grandfather was proud of what he had started in 1911.”
Faced with the “sirens” of the outside world, the choice remains the same: to continue. “We have resisted, and I believe we will continue to do so, because the company is now part of our DNA.”
In thanking those who have shaped his path, he also mentions his brother: “For many years in the company, by my side.” A brief but meaningful acknowledgment — once again, family is not an abstract concept, but a presence.
A client who became almost a brother
Among the many relationships built, especially abroad — with a special connection to France — Renzo mentions several names. And when asked to choose one, his answer is instinctive: “Gianfranco Bronzini. I don’t consider him a client, but almost a brother.”
It reveals his way of doing business: relationships that evolve into trust, time, and mutual respect.
“I am content with what I am able to do”
When asked what he would say to the Renzo of fifty years ago, he does not retreat into grand statements. On the contrary, he almost downplays his achievements. “Looking back, I don’t think I have done extraordinary things… probably not even great deeds that will go down in history,” dice. But then he immediately shifts his focus to what really matters: not on himself, but on the meaning of doing business. It is “difficult in some ways, but wonderful in others,” and today — he adds — more necessary than ever: “Our country needs entrepreneurs who are committed to flying the flag high, especially abroad.”
It is neither theoretical nor rhetorical: it is the synthesis of a practical approach built on responsibility and sacrifice. “I am happy with what I have done. I am happy to have sacrificed part of my life… and I do not regret it.” And once again, he returns to a core belief: no entrepreneurial journey stands alone. “Beside a good entrepreneur, there is always a great woman,” he says, acknowledging with gratitude the role of Tiziana, who allowed him to dedicate himself to work with peace of mind.
Looking ahead, over the next ten years Renzo hopes Multitel will continue to grow, completing the projects started with Fabio and Anna. Above all, he points in a clear direction: “Growing externally.” A growth that, he admits, has not yet been fully developed, but whose time now seems right: not only strengthening internally, but expanding beyond established borders. It is also for this reason, beyond his passion for work, that he continues to come to the company every day — to contribute to a new phase, built on a team that “rows in the same direction.”
Building over time, with discretion, without noise, leaving a deep mark. Perhaps this is the most authentic way to be Renzo Pagliero.
About MULTITEL
Founded in Saluzzo (Cuneo) in 1911 by the Pagliero brothers, the company has grown from a small body shop into one of the most important international companies in the production of truck-mounted and tracked access platforms. A pioneer in the introduction of important technological solutions, Multitel Pagliero is constantly focusing on the design of innovative, safe, and efficient machines for any type of customer who has to work at height.
To discover ranges and models: www.multitelgroup.com
Partener Principal
MATEK Build Smart