Hitachi Construction Machinery (Europe) NV strengthens integrated construction and mining leadership to deliver greater value for dealers and customers
Hitachi Construction Machinery (Europe) NV (HCME) has promoted Dr. Hubertus Muenster as Vice President with expanded responsibility for both construction and mining machinery across Europe and parts of Africa. In addition to his existing responsibilities for construction equipment sales, rental and distribution management, Dr. Muenster will now lead the mining business.
This brings the company’s core equipment segments under a single commercial leadership across the region.
Since joining HCME in July 2025, Dr. Muenster has focused on strengthening dealer collaboration, fostering operational agility and harmonising internal processes.
The integration of construction and mining activities is intended to shorten decision cycles and improve coordination with dealers across both product segments. It also creates a more consistent approach to business management and go-to-market activities across each segment.
For dealers, the new structure provides a more integrated collaboration with the manufacturer across the entire product portfolio, while maintaining a tailored approach to the diverse needs of different customer segments.
For customers, it delivers a more consistent brand experience and enhanced access to integrated solutions that draw on the combined strengths of both business divisions.
Francesco Quaranta, President & CEO of HCME, commented: “We are simplifying how we operate and how we work with our dealers. By bringing construction and mining together under one leadership, we can move faster, reduce complexity and offer more integrated solutions to our customers.”
The organisational change supports HCME’s strategy to strengthen its position across both construction and mining markets and to further develop its capabilities beyond equipment supply, with a stronger focus on customer value enhancement, integrated solutions and lifecycle support.
It reflects HCME’s ongoing commitment to strengthening dealer partnerships, accelerating innovation, and delivering customised solutions to customers across Europe and Africa.
About Hitachi Construction Machinery (Europe) NV (HCME)
Hitachi Construction Machinery (Europe) NV (HCME) is a subsidiary of Hitachi Construction Machinery Co., Ltd. (HCM) established in 1972 in Oosterhout, The Netherlands. It is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe, parts of Africa, and Israel. Today, HCME employs over 500 people, based at its headquarters in Amsterdam, and locations in Germany, France and the UK.
About Hitachi Construction Machinery Co., Ltd (HCM)
Hitachi Construction Machinery Co., Ltd. (TSE: 6305), headquartered in Tokyo, Japan, is a construction machinery manufacturer which globally deploys development, manufacturing, sales, and service businesses for its hydraulic excavators, wheel loaders, compaction equipment, and mining machinery, etc. In addition to its new machinery business, Hitachi Construction Machinery is expanding its „value chain businesses” of parts and services, remanufacturing (parts and machines), rentals, and used equipment as it aims to grow together with customers as a true solutions provider that offers innovative solutions to customers. As our vow to all stakeholders to achieve this mission, we established and are currently disseminating and promoting the LANDCROS as our new concept. With roughly 26,000 employees around the world, the consolidated sales revenue for Hitachi Construction Machinery was 1,371.3 billion yen for fiscal year 2024 (ended March 2025) with an overseas sales revenue ratio of 84%.
For more details, please see the company’s website.
The company plans to change its trade name to „LANDCROS Corporation” and its corporate brand to „LANDCROS” on April 1, 2027.
* Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.
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