HCME Appoints Dr. Hubertus Muenster as Director for sales, rental and distribution management aiming strategic realignment of Sales & Marketing Division

Hitachi Construction Machinery (Europe) NV (HCME) is pleased to announce the appointment of Dr. Hubertus Muenster as Director for sales, rental and distribution management, effective 1 July 2025. This strategic addition to the leadership team comes as part of a broader transformation of the Sales & Marketing division, aimed at enhancing customer proximity and operational agility.

Dr. Muenster brings over two decades of experience in agricultural and construction equipment, distribution strategy, and international sales leadership. Most recently, he served as Head of Sales, Marketing, Network Excellence Development, and Product Management at another global construction equipment manufacturer, where he led the company’s European sales activities and drove transformation and performance through market orientation and brand value refinement.

Furthermore, to support its ambition of becoming faster, more agile, and closer to its customers, two key areas will now report directly to HCME’s President & CEO, Francesco Quaranta.

René Koops has been appointed Director, Business Solutions & Customizations. In this role, René will continue to lead the Product Management organization, ensuring the delivery of products and solutions that meet the specific needs of the European customers.

Laura Hendriks assumes the role of Director, Marketing & Brand Communication, with a clear mandate to enhance brand awareness and recognition. She will also lead the communication and promotion of Hitachi’s innovation journey, which began with the launch of LANDCROS One at Bauma 2025.

These changes reflect HCME’s ongoing commitment to strengthening dealer partnerships, accelerating innovation, and delivering customized solutions to customers across Europe.

About Hitachi Construction Machinery (Europe) NV (HCME)

Hitachi Construction Machinery (Europe) NV (HCME) is a subsidiary of Hitachi Construction Machinery Co., Ltd. (HCM) established in 1972 in Oosterhout, The Netherlands. It is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe, parts of Africa, and Israel. Today, HCME employs over 500 people, based at its headquarters in Amsterdam, and locations in Germany, France and the UK.

About Hitachi Construction Machinery Co., Ltd (HCM)

Hitachi Construction Machinery Co., Ltd. (TSE: 6305), headquartered in Tokyo, Japan, is a construction machinery manufacturer which globally deploys development, manufacturing, sales, and service businesses for its hydraulic excavators, wheel loaders, compaction equipment, and mining machinery, etc. In addition to its new machinery business, Hitachi Construction Machinery is expanding its „value chain businesses” of parts and services, remanufacturing (parts and machines), rentals, and used equipment as it aims to grow together with customers as a true solutions provider that offers innovative solutions to customers. As our vow to all stakeholders to achieve this mission, we established and are currently disseminating and promoting the LANDCROS as our new concept. With roughly 26,000 employees around the world, the consolidated sales revenue for Hitachi Construction Machinery was 1,405.9 billion yen for fiscal year 2023 (ended March 2024) with an overseas sales revenue ratio of 84%.
For more details, please see the company’s website