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Superior Stone and Masonry Solutions From ICP Building Solutions Group

Superior Stone and Masonry Solutions From ICP Building Solutions Group


At World of Concrete® 2019, discover leading sealant technology for the most demanding stone and masonry applications, including the new Dry-Treat™
Stain-Proof™ Waterborne

LAS VEGAS – Jan. 22, 2019 – Uncover the difference that world-leading impregnating sealers and enhancers can have for all kinds of stone and masonry applications with ICP Building Solutions Group (BSG), a global leader in high-performance professional products and services for all parts of the building envelope.

ICP BSG’s Stone and Masonry Solutions include the world-leading Dry-Treat™ family of impregnating sealers, enhancers and more for natural stone, bricks, pavers, tiles, engineering concrete and beyond. With superior technology and a broad range of products for every application, ICP BSG has the solutions building professionals need for ultimate protection.

At World of Concrete® 2019, discover:

NEW! Dry-Treat™ Stain-Proof™ Waterborne: Suitable for a variety of indoor and outdoor applications in residential and commercial buildings, our newest addition to the Stain-Proof™ line features the same outstanding protection builders trust in a new waterborne formulation.

Dry-Treat™ 40SK™: A deep impregnating, invisible and breathable water repellant and silicate consolidator combined that provides lasting protection from water- and salt-related damage for a variety of surfaces, including concrete, precast, natural stone, brick, terra cotta, sandstone, limestone and grout.

Stone & Masonry Cleaner: A unique, ready-to-use pH-balanced hydrogen peroxide-based cleaner that is specifically designed for cleaning stubborn organic stains and deeply embedded dirt in porous stone and masonry. With a fast-acting formula that can save labor, SMC restores stone and masonry to their original look.

“ICP Building Solutions Group is committed to helping our customers seize new opportunities with extensive, quality products,” said Scott Higginbotham, national sales manager, ICP BSG. “The Dry-Treat brand has shown proven performance in countless applications, and our teams remain dedicated to continued innovation. Our new Stain-Proof Waterborne solution is proof positive that we’re always working to make an impact for our customers.”

ICP BSG’s stone and masonry solutions are each backed by MasterWorks, the building and construction industry’s most comprehensive product training and education program, available exclusively to ICP BSG contractors and distributors. With MasterWorks, our customers receive access to expert training, special promotions and a variety of unique growth tools to drive their businesses.

Learn more at Booth S12327 at World of Concrete, and be sure to ask about live demonstrations of all of our solutions throughout the show.

For more information about ICP Building Solutions, visit us at www.icpgroup.com.

About ICP Building Solutions Group
ICP Building Solutions Group is the foremost supplier of professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP Building Solutions Group offers the industry’s most comprehensive portfolios to building professionals all over the globe, all backed by its exclusive MasterWorks training and education program. For more information, visit www.icpgroup.com.

About ICP
Innovative Chemical Products (the ICP Group) is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction, industrial, packaging, printing and sports surfaces. ICP Group is privately held and manufactures products under several recognized specialty groups. For more information, visit www.icpgroup.com.