Renson invests in Chinese production site. Local production of screens for fast delivery in new growth market

In Huizhou (Guangdong Province, China), Renson recently started using a new site where it will produce windproof Fixscreen sun protection screens for the local Chinese market. “This investment for the future was necessary in order to be able to supply that fast-growing market more quickly,” says CEO Paul Renson. “Because overheating as well as energy saving in terms of cooling is a real ‘hot ticket item’ in China as well. For example, sun protection has already been included in building regulations in the district of Shanghai, under certain conditions.”

“I often talk about ‘local anchoring’, but for Renson, it’s two-fold: with the bulk of the production in Belgium, we can continue to meet the high quality standards for which Renson is known as a brand. At the same time, we are fully focused on the rest of the world, as evidenced by our distribution network in 83 countries. And thanks to specialised partners in different parts of the world, we quickly can deliver and install custom-made solutions anywhere,” says CEO Paul Renson. “Renson has been active in the Chinese market for several years now, which has resulted in a number of prestigious projects, such as the Black Forest apartment complex in Shanghai. Time and again, local developers have held the impeccable quality of the Fixscreen sun protection fabric in high regard. In order to be able to supply them quickly to this growth market in the future, this investment had to be made on the spot. The focus is mainly on the project market (80%), although we want to tap into the residential market (20%) as well.”

1310m² local production of Fixscreen fabric awnings
In Huizhou, Renson produces sun protection screens that are specifically adapted to the needs of the Chinese market. The new Renson production site covers a total area of 1310 m² for the production of Fixscreen sunprotection screens, with the possibility of later expansion. In the meantime, production is running at full speed and the first large order of 1,000 Fixscreens was placed recently. “To be able to continue to guarantee our Belgian Renson quality on site as well, the people who work there were initially educated and trained in our own production facility in Belgium,” explains Paul Renson, outlining the preliminary phase of this investment. “They are further supported by Belgian employees who know the products through and through right from the start of the production process there.”

Paul Renson adds, “New facilities such as these are, of course, important investments, but even more important is the investment in the people who will be working there. They are the ones who are responsible for the superior quality that we produce worldwide. Even on the other side of the world, it has to be impeccable, which is why we spare no effort to immerse them in the Renson DNA that characterises us so much.”

Renson & The Belgian House: a new inspiration hub in Shanghai
Renson’s investments in China do not stop at the production of sunprotection screens. With the The Belgian House in Shanghai, a unique meeting place opened on 27 November 2020 where architects, designers and project developers can discover the top Belgian brands in Interior and Outdoor design. The Belgian House is a unique collaboration among 7 key partners who are pushing boundaries in the architectural and design space worldwide: PR-Living, Kreon, Decospan, Basalte, Reynaers, Royal Botania and Renson.

Paul Renson (CEO Renson): “The Belgian House is a very important initiative for Renson to showcase our high end design products to architects in Shanghai and China in general. It is a great opportunity to present them our design solutions for healthy and comfortably living inside and outside.” Sustainability and high end design always are in focus, as is to be seen clearly looking at the Camargue (Skye) terrace covering at the Belgian House.

This 250 m² experience center is located inside the courtyard of Shanghai People’s Fine Arts Publishing House on Changle Road, characterized not only by rich history and culture, but also by high quality design trends. The Belgian House gathers inspiring products of each of its partners into an authentic Belgian design concept, completed with a Belgian Beer bar. It will be available for creative workshops as well as a temporary meeting place.