Haulotte recently exhibited at the ConExpo-Con/Agg construction tradeshow in Las Vegas, Nevada. In a particular context*, the Group exhibited in the outdoor Festival Lot and welcomed customers and guests in a unique booth setting that set itself apart from other manufacturers.
Haulotte’s equipment in the spotlight
Haulotte displayed its newest telescopic boom, the HT16 RTJ PRO (HT46 RTJ PRO in North America), which was both designed and manufactured at its facility in Archbold, Ohio. The machine is currently available in Americas Zone and will be launched within a few months in Europe and APAC countries. It features an updated design utilizing mechanical axles which allows for a smaller engine while still maintaining the rough terrain performance of a larger engine. It also comes standard with Haulotte’s suite of safety innovations including the Activ’Shield Bar, Activ’ Lighting System, Stop Emission System, and Activ’Screen on-board diagnostic system. Haulotte also displayed the HA20 LE PRO (HA61 LE PRO in North America), the first electric boom of its PULSEO Generation line, and promoted the vision of its blue strategy. The Optimum 8 (Optimum 1931 AC in North America) scissor lift and Star 8S (Star 20 in North America) vertical mast, two of Haulotte’s best-selling machines, were also on showcased.
A press conference was also hosted during the tradeshow to highlight Haulotte products and services and to discuss Haulotte’s ongoing strategy for revenue growth and expansion plans for the future. On this occasion, Carlos Hernandez, Managing Director of Zone Americas, emphasized Haulotte’s three strategic pillars, including: becoming a ‘blue’ company, supporting customers as a full-solutions provider, and becoming a best-in-class service partner.
* that is the spread of the COVID-19 coronavirus