Fabrik Wassermann, a German Construction Chemical manufacturing company specialised in Waterproofing solutions

WIS are a German Construction Chemical brand specialised in Waterproofing solutions, that partners with product development and enhanced benefit to society to tackle today’s most important challenges and capture their greatest opportunities. Our success depends on a spirit of deep collaboration and a global community of diverse business partners determined to make the world and each other better every day.

Utilising innovations in product development, competitive solutions in pricing strategy and our core values in client-centricity are helping us find new ways to thrive amid todays challenging outlook. Most construction chemical companies are facing slow economic growth, commercial business disruptions and weakened market demands in most industries. The general lack of raw materials along with ongoing global demand, drives weaker end product pricing.

We surface with strategies and operating models allowing high-growth based on our four fundamentals: product innovation and development in water proofing, full focus and understanding on client needs, working constantly towards a sustainable better world, and competitive pricing strategies.

www.wisysteme.de

PRODUCT INNOVATION AND DEVELOPMENT IN WATER PROOFING

For WIS, developments and innovation in the waterproofing industry is not simply limited to developing new products. We work in leveraging the entire chemical ecosystem to develop new business models and discovery methods, explore new markets, and increase innovation efficiency in water proofing. Our focus is not just data-driven innovation, but our focus on new applications and processes to sustain a robust innovation pipeline.

Waterproofing innovation cover areas:

• Waterproofing Applications: new products with broader use cases, such as main waterproofing attributes combined with functional benefits to the structures, energy efficiency, building mobility and flexibility.

• Business models relating to Construction Chemicals: closer collaboration with clients and partners, cross-selling and channel consolidation; multiple players joining platform business models.

• Waterproof Products and discovery methods: sustainability, recyclability, new chemistry including green, quantum chemistry, and usage of nano-materials.

• Application Processes: process adjustments allowing lower-carbon-footprint processes; conversion of CO2, conservation of fossil fuels; and use of bio-degenerating based raw materials.

As WIS, we always consider our investment allocation in the Building Chemicals Industry. We cannot afford to miss current trends, but at the same time they need to prepare for upcoming megatrends to innovate faster than our co-business operators (we do not consider them as competitors). Our management constantly promotes a culture and environment of open innovation through a model of test fast, fail fast, reiterate – recover and continue developments.

Our Corporate Social Responsibility is ever active in cooperating and co-creating with various members of the ecosystem, from government and private entities, suppliers and technology partners to customer organizations and consumers. We are ever-ready to support, pay attention and co-fund new ideas, developments and work with all others, from concept to production.

WIS: FULL FOCUS AND UNDERSTANDING ON CLIENT’S NEEDS IN HANDLING WATER PROOFING

Our focus: Client-centricity. WIS owes our technology advances firmly embedded into the whole client’s experience for construction chemicals, specifically waterproofing. As technology advancements enable a better client experience, the client’s needs of end-use industries increase. These dynamics, along with market accessibility, causes business-to-business (B2B) clients to require much more than simply a low-cost waterproofing solution.

This allowed us to understand that our clients value everything from duration of delivery, product performance, material safety and environmentally friendly products. Emerging technologies and open clear communication channels allowing us to enable solutions to increasing client’s expectations even further.

By place the client at the beginning of our value chains, and by aligning client strategies and priority areas with our own, allows WIS to truly understand the needs of your client’s customer that we are able to provide differentiated waterproofing solutions that stand out and over perform.

WIS, we believe satisfying our clients is intrinsic of our business imperatives. Our B2B working models are setting standards of efficiency and speed in delivery, further increasing client’s expectations. All our waterproofing solutions are heavily based on green products and sustainability-based solutions.

Further, we are strong believers of constant learning from our post-sale services, blockchain-protected processes for instilling trust, and data and analytics to help enhance post-sale product performance.

WIS: FOR A SUSTAINABLE BETTER WORLD

Our constant focus on sustainable business growth in Waterproofing solutions, is proof of our unique advantage and ability to weather challenging times in the past decade.

We, as WIS, identify key social, industrial or global trends that will contribute to global welfare and posterity. There is always the strong need for moving from having a short-term focus that self-centric, to having a longer-term focus enabling agile transformation and contribution.

Thus, we move from simply being a manufacturer of products, to become provider of solutions and services that contribute to business and society at large. Building, accelerating and sustaining momentum across innovation, customer-centricity, pricing levels and sustainability require us to be self-critical and self-aware of not just the traits and tendencies typically displayed in the construction chemical industry (waterproofing industry), but awareness that drives dexterity, uniqueness, business performance and our core humanitarian values.

COMPETITIVE PRICING STRATEGIES AND POLICIES

Our Marketing and sales excellence is directly based on strategy and our clients influence on our pricing strategy. Within WIS, the development of the sales structure is connected to our long-term success, including profitability and market share growth. We believe this is key to achieving sustainable organic growth by capturing maximum value from each client.

We never underestimate the impact of price on revenues in the Construction Chemicals business.  WIS’s differentiated supply chain models for distinguished waterproofing product groups are a baseline for proper allocation of production and fulfilment cost. This provides further pricing advantage in a commodity and specialty environment, since it provides real cost per product group.

In today’s world of digital transformation, where the customers have increasing access to pricing information and manufacturers are rapidly advancing their digital capabilities, we believe that companies that are slow to act may find it difficult to maintain margins as raw material and freight costs fluctuate. WIS, we consider pricing as one of our top management priorities, allowing us to manage prices effectively.