ATRAX to Welcome Its Visitors with a New Vision and a Strengthened Structure at the Upcoming Exhibition

Taking place at the Istanbul Expo Center on January 28–30, 2027, ATRAX is preparing to bring together industry professionals, investors, project developers, and decision-makers from all around the world in its 14th year.

Welcoming its visitors this year with a renewed vision and a strengthened structure, ATRAX stands out not just as a larger exhibition, but as a comprehensive project and trade platform that steers the future of cities, facilities, and living spaces.

Growing around the axes of attraction, recreation, design, and technology, the exhibition will bring together more product groups, more exhibitors, and a wider audience under one roof with its new thematic structure. Solutions that increase the attractiveness of cities, improve quality of life, and add value to facility projects will set the industry agenda for three days.

Set to take place across 6 halls covering a 60,000-square-meter area with the participation of over 500 companies, ATRAX 2027 continues to push its goal of ranking among the world’s leading exhibitions further with its scale, international reach, and the business opportunities it offers.

Investors, architects, municipalities, urban planners, operators, and industry professionals will meet at ATRAX to develop new projects, establish collaborations, and discover solutions that will shape the living spaces of the future.

A Strong Ecosystem, A Structure Divided by Areas of Expertise

While bringing together all products, services, and technologies for urban life and facility projects on a single platform, ATRAX offers visitors a more focused exhibition experience through its thematic halls, each specialized in its own field.

• ATRAX: Acts as the main umbrella platform covering attraction systems, recreation solutions, and urban design and technologies, bringing the entire industry together.
• AQUALAND: Focuses on projects that enhance quality of life by bringing together solutions for pools, spas, wellness, landscaping, and outdoor living areas.
• CITYNEXT: Showcases urban technologies that shape the future of city life, including smart city technologies, vending, and self-service systems.
• ARENA: Highlights the rising fields of the experience economy by bringing audiovisual technologies, stage systems, and show and event solutions onto the same platform.

While each thematic area showcases its own expertise, all halls work together to create a powerful trade ecosystem where holistic projects for cities and facilities are developed.

ATRAX 2027 will not only be an exhibition where products are displayed, but an international meeting point where new ideas emerge, collaborations are established, and the living spaces of the future are shaped.