LiuGong, a global leader in construction machinery and electrified equipment solutions, is pleased to announce the appointment of MAXSUS AS as its new authorised dealer in Norway. This partnership marks an important milestone in LiuGong’s long-term commitment to the Norwegian market and further strengthens the company’s position in one of Europe’s most advanced zero-emission construction environments.
MAXSUS AS is a newly established company under Ultimax Holding AS, created to address Norway’s accelerating regulatory and environmental transition toward emission-free construction. Although recently formed, MAXSUS AS is supported operationally by its sister company, Hymax AS, which provides established infrastructure, technical expertise, and financial strength to ensure a stable and scalable operating model.
Headquartered in Indre Østfold, MAXSUS AS will focus on the sale and promotion of electric and sustainable construction machinery, supporting contractors across Norway in their transition to low- and zero-emission operations.
Supporting Norwegian Customers with Local Expertise
The appointment of MAXSUS AS represents a strategic step in LiuGong’s continued expansion across Scandinavia. Norway is widely recognized as a global leader in construction electrification, driven by public procurement requirements, environmental targets, and increasing customer demand for sustainable solutions.
With a dedicated partner focused exclusively on electric machinery, LiuGong is well positioned to support Norwegian customers with factory-built electric equipment, local technical competence, and structured after-sales support.
Dagfinn Søgård, Regional Sales Manager for Scandinavia at LiuGong Europe, commented:
„We are very pleased to welcome MAXSUS AS to the LiuGong dealer network. Norway is a key market for electric construction machinery, and MAXSUS’s clear strategic focus on sustainable solutions, combined with strong market understanding, makes it an ideal partner. Together, we will support Norwegian contractors with factory-integrated electric machines that deliver performance, reliability, and predictable operating costs.”
Proven Electric Solutions for a Demanding Market
Through this partnership, MAXSUS AS gains access to one of the industry’s most comprehensive portfolios of factory-built electric construction equipment line-ups. LiuGong’s electric range includes compact excavators, wheel loaders, and larger machines for demanding applications, all designed as integrated BEV platforms rather than retrofitted conversions.
LiuGong machines are supported directly by the manufacturer through spare parts supply, structured warranties, and technical support, ensuring long-term customer confidence.
Kjetil Søreng, Product and Sales Manager at MAXSUS AS, stated:
„Electrification is no longer a niche — it is a business-critical decision for contractors who want to remain competitive. The market demands proven solutions with documented performance, high availability, and predictable operating costs. LiuGong delivers on these requirements, and we are proud to represent such a strong and forward-looking brand in Norway.”
Electric LiuGong machines already have a proven track record in the Norwegian market. Over several years, leading rental and contracting companies have invested in LiuGong electric equipment deployed across construction sites nationwide. These machines have demonstrated high operational reliability, strong performance in demanding conditions, and measurable cost efficiency — key success factors in modern construction projects.
Globally, LiuGong has more than 10,500 electric machines in operation, with the highest-hour unit exceeding 20,000 operating hours, providing clear evidence of durability and long-term capability.
Structured and Scalable Market Approach
To ensure efficient market coverage and high service standards, MAXSUS AS will work closely with Hymax AS, which will be responsible for warehousing, service operations, and aftermarket support in cooperation with selected service partners. This structure enables MAXSUS AS to focus on sales development and customer relationships while ensuring high machine uptime and rapid technical response throughout the product lifecycle.
As part of its market introduction, MAXSUS AS will maintain a stock of selected electric LiuGong models under 10 tonnes to ensure short delivery times and strong availability. Larger machines will be supplied directly from the factory, tailored to project-specific requirements.
Advancing LiuGong’s European Strategy
Howard Dale, President – European Region, LiuGong, commented:
„This partnership reinforces LiuGong’s long-term commitment to the Nordic region and to the transition toward sustainable construction. By combining our global expertise in electric machinery with strong, locally focused partners like MAXSUS AS, we are building a dependable and future-ready dealer network capable of delivering long-term value in forward-looking markets such as Norway.”
This new dealer appointment demonstrates LiuGong’s continued development in Europe — not only through innovative and sustainable product development, but also through structured cooperation with capable local partners who understand their markets and customers.
For further information on LiuGong Direct Europe, please visit: www.liugong-europe.com
For further information on DRESSTA, please visit: www.dressta.com
About LiuGong
For over 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.
The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with 19 product lines, 20 manufacturing facilities, over 14,000+ employees, and 300+ dealers in more than 170+ countries, offering customers the tough equipment they need to get any job done, anywhere. All with local support.
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